BACKGROUND

From the historic days of 1913 Lionel Martin and Aston Hill, to their past racing heritage from Le Mans.

Aston Martin had a number of owners, at the time of this assignment Ford had recently purchased the company making a large investment not only in technology to build the cars, also to communicate the brand.

STRATEGIC

After the successful launch of the Vanquish , the new Aston Martin DB9 was a new dawn for the company.

Finally bringing this up to date with their immediate ambitions of the future as a 21st Century luxury sports car manufacturer with the DB9 and a global market.

The three elements of Power Beauty and Soul were brought together across all touch points in captivating communications.

CREATIVE SOLUTION

Captivating print collateral and a environment that was designed to tell the very unique historic story embracing the racing past, to the iconic supercar of the DB9 today. Highly empathic inspiring the desire to race or purchase.

"This is a new era for Aston Martin, with the DB9 we are back on the road and back on the track."

Dr. Ulrich Bez - Ceo Aston Martin