BACKGROUND

The Darwish family are a third generation pearl trading family. Historically renowned trading company across the Mena region, with many mixed business interests, such as industry, construction, real estate and retail. Trading at the time as Bader Darwish & Partners.

Our challenge was to bring this coherently to a flexible fresh brand architecture with a full brand identity suite.

STRATEGIC

To build a flexible brand architecture from a holding company name that at times has to deliver a solid monolithic foundation, yet be able to be the endorsing hallmark for future subsidiary brands across selected divisions and business entities.

CREATIVE SOLUTION

The new brand identity relates the arabic letter 'd' taking the roots of the family pearl history, the arabesque shape pays homage to a typical dhow type boat sail. Strong communications concept is of a family name with heritage, a life long journey.

The dual language brochure design tells the story of three generations from early pearl trading to distribution of high end products, to industry and commerce in Europe and the MENA region. The successful brand architecture and articulation of the brand communications are assisting towards a future anticipated IPO float.