BACKGROUND

Annually the Qatar Jewellery & Watches show is a leading event of its kind, attracts a string field of renowned international brands representing some of the worlds leading names in the industry to The Middle East. Exhibiting the latest trends and designs by the worlds foremost artisans in Watches Jewellery and precious stones.

STRATEGIC

The exhibition is also a celebration of creativity, innovation and craftsmanship at the same time we undertook to design not a catalogue of brands for Fifty One East, more of a luxury brochure a touch point of a Moment in Time, which also redefines glamour in both the layout and print style.

Rather specially the atelier James team then researched a unique historic time line, this featured 50 years of Rolex timepieces supplied and sold in Qatar, along with compiling imagery of iconic Rolex advertising and the Qatar story of the last five decades.

CREATIVE SOLUTION

Cover of the brochure was a hallmark of our design authenticity printed to a special mix of rose Gold, in tribute to the Rolex Rose Gold Daytona, the outer cover names a selection of brands.

This limited edition thirty six page brochure, bilingual arabic english, was complimented with pascal colour palettes harmonising shape, with alluring product imagery. This featured a selection of the most exclusive collections from internationally renowned watches, and diamond jewellery in the middle east region. The brochure told compelling brand history supported by imagery of brands such as Rolex, Armand Nicolet, Jewellery by Pasquale Bruni, Faberge.