About James

James is an independent brand strategy and creative design branding agency with studios based in Dubai, UAE and London.

We have earned a reputation and proven track record for excellence that drives and delivers business results in brand strategy, brand design, corporate identity, brand management and related design communication solutions.

Whether your brand requires strategy positioning, name creation or a brand refresh for a better direction, we at James are dedicated to developing brands with substance for our clients.

Our Approach

Authentic. Collaborative. Agile.

We believe that brands that stand the test of time are based on a fresh approach to finding a unique creative edge. Finding creative solutions that build competitive advantage takes courage and a willingness to open up, move beyond a rigid approach and think differently.

The way we think assures you of meticulously planned strategy that drives tailored and unique creativity that gets your brand noticed and ensures brand development.

Our experienced multi-cultural team brings great insights to all assignments, enhancing the performance of your business brand strategy.

Brand strategy consultancy based in Dubai, UAE & London

The Team

Inspiring branding specialists, formed by independent thinkers, pioneering strategists and intelligent designers with imagination and flair – what we do reflects the skills and experience of an international team with exposure to some of the world’s largest brands.

Drawing inspiration from our diverse cultures and different specialist skills, we create brands of relevance – with passion. We are driven with the unity to explore and create without boundaries.

Russell James, Creative branding agency

Creative Director & Founder Russell James

Russell James is a design and branding practitioner with over two decades of first class international experience.

Beginning his career in graphic and print design, he worked at leading London design groups including Triangle Design and the global IPG group agency Futurebrand where as Creative Director he worked extensively across Europe.

More recently he was Creative Director of the Dubai based regional start up August Brand Strategy and Corporate Design before launching and fronting James Branding in 2009.

An unwavering aim is to execute timeless design of subject, style and integrity in work consistently imbued with spacious elegance and sublime airiness; all too rare in the hurly-burly of current design trends.

International design experience proudly includes retrospective projects for; Fifty One East, Aston Martin, Bank of Montreal, Bank of Scotland, British Airways, Diageo, Darwish Holding, Emirates Airlines, Gleneagles Hotel, NCB Saudi, Quam, Sandy Lane Hotel, Scottish Widows, Johnnie Walker, Telefonica, City Hospital Dubai – just to name a few!

An all pervading interest in the culture of design, style and communication has led to special projects as far afield as Barcelona, Barbados, London, Hamburg, New York, Saudi Arabia and Qatar.

James Branding charts - Strategy, Expression, Management

Our Capabilities

  • Brand Strategy

  • Brand Audit

    Brand Definition

    Brand Portfolio Architecture

    Brand Purpose & Positioning

    Competitive Brand Analysis

    Content Strategy

    Research & Insight Development

    Verbal Identity & Naming

  • Brand Expression

  • Art Direction

    Communication Design


    Corporate Identity

    Digital Solutions

    Environmental Branding



  • Brand Management

  • Brand Books

    Brand Corporate Video

    Brand Engagement

    Brand Governance

    Brand Guidelines

    Brand Training

    Brand Workshops


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