The World of Brand Collaborations
Outside the world of Brand Extensions and Category Extensions is the much-heralded world of Brand Collaborations or Co-Branding. Brand Collaborations are mutually beneficial partnerships where companies, often with complementary resources, come together to diversify their audience and widen their appeal. Most of the recent brand collaborations have been all about bringing together fan base; as at their easiest interactions, engaging with partner brand’s consumers have enabled companies to double their target ...