Insights

Posted at 13:28h in Art, Business, Design, Insights, Our View
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Outside the world of Brand Extensions and Category Extensions is the much-heralded world of Brand Collaborations or Co-Branding. Brand Collaborations are mutually beneficial partnerships where companies, often with complementary resources, come together to diversify their audience and widen their appeal. Most of the recent brand collaborations have been all about bringing together fan base; as at their easiest interactions, engaging with partner brand’s consumers have enabled companies to double their target ...

Posted at 09:55h in Art, Business, Design, Insights, Our View
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An evolutionary identity in these present times would be Pfizer’s new brand identity. After 171 years, the brand’s evolution happens to be at a time where there’s an extraordinary focus on science and patient dedication. Arriving at a new era, Pfizer’s brand aspirations go beyond just being seen as a company that treats diseases; but more as one that prevents and cures diseases. A transformation of the brand legacy, one that ...

Posted at 11:00h in Business, Insights, Our View, Life Style
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We are elated to announce that James won three awards at the Transform Awards MEA 2020: Gold — Best corporate rebrand following a merger or acquisition for Sanad, a Mubadala company Silver — Best visual identity from the financial services sector for Deem Financial Solutions Bronze — Best visual identity from the engineering and manufacturing sector for Sanad, a Mubadala company For both brands James created comprehensive brand strategic platforms, designed ...

Posted at 10:34h in Business, Insights, Our View, Life Style
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In the last few months, we’ve seen a different view of our world with the pandemic impacting economies, industries and stocks globally. Tech companies in particular have emerged winners by leaning on future market growth trends such as remote work, entrepreneurship, and e-commerce. However, while tech brands have seen a boom, automotive brands have been in a state of a flux; compelling carmakers to pivot to new business models. From ...

Posted at 10:20h in Business, Insights, Our View, Life Style
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The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed to Generation Z had caught the interest of others alike. So what about TikTok made it soar in popularity and how ...

Posted at 12:28h in Art, Business, Design, Insights, Our View, Life Style
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The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change the brand’s positioning from being just a space exploration organisation to being a broader problem-solving organisation that brings tangible deliverables ...

Posted at 17:00h in Art, Business, Design, Insights, Our View
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We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again — the second year we participated — particularly, as this year, as informed by the organisers, saw a 70% increase in ...

Posted at 07:41h in Business, Design, Insights
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We're proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the 'Best Overall Visual Identity' for ADSB, an award presented by the judges to the one rebranding entry that scored the highest points overall. In addition, we took home an award in each of the categories entered, including Gold in the ...

Posted at 16:36h in Art, Business, Design, Insights, Our View
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We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: 'Best Visual Identity from the Engineering and Manufacturing Sector' and 'Best Visual Identity from the Education Sector'. Our fingers are crossed and we look ...

Posted at 00:00h in Insights
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James wishes everyone a Happy Diwali! Diwali is the “festival of lights” in India and here's the story behind the festivity and celebration. Renowned King Janaka from the Hindu mythology had once asked a sage the source of light for people when the sun set. The sage's reply to this was, "fire", a response that seemed too obvious to the King, but later goes on to unfold greater meaning in one of ...