Brands delivering high quality products (a product that does exactly what the company promises it will do) know that this is no longer enough to satisfy a customer and maintain a loyal consumer base. Why?
Just 10 days away, the Pepsi IPL has created much anticipated frenzy, excitement and buzz in the UAE. For those unfamiliar with this event, IPL refers to the “Indian Premier League” and is a professional league for men’s Twenty20 cricket club. Although only Indian clubs compete at this annual event, each team boasts international cricketers from around the world; making it one the most-watched cricket events in the world! In fact, in 2010, the IPL matches were the first sporting event to be broadcasted on YouTube around the world.
Not a surprise then that the UAE, more particularly Dubai, is hosting the first half of this coveted event.
Banknotes are the pride of a nation, a sign of wealth and prosperity, a subtle branding device and maybe even a nation-building tool. And like everything else that emerges from a creative design and production process, the big picture is one thing, getting the small detail right is another.
How much does the right brandmark do for you? A lot, we’d say.
Surrounded by hundreds of “designs” nowadays, there are only a few that manage to leave an impression – one, in recent times, being the logo of the city of Melbourne.
Gulf Ozzies (yes there is such an animal) are getting more and more excited by the day about the imminent arrival of more flying Kangaroos in Dubai. The first Qantas A380 limped into Dubai with an engine problem 2 years ago. Now they’re about to migrate en masse from Singapore to Qantas’ new Dubai hub.
The vibrant, modern, progressive, business-centric city has a warm, soothing sound to its name that reflects its origins as a small fishing and trading village but which now resonates so well with grandeur, sparkling skyscrapers, modernity, ambition and opportunity.
Aston Martin, the luxury sports car, will be celebrating its 100th anniversary in January 2013.