What hosting the IPL signifies for brand ‘Dubai’
Just 10 days away, the Pepsi IPL has created much anticipated frenzy, excitement and buzz in the UAE. For those unfamiliar with this event, IPL refers to the “Indian Premier League” and is a professional league for men’s Twenty20 cricket club. Although only Indian clubs compete at this annual event, each team boasts international cricketers from around the world; making it one the most-watched cricket events in the world! In fact, in 2010, the IPL matches were the first sporting event to be broadcasted on YouTube around the world.
Not a surprise then that the UAE, more particularly Dubai, is hosting the first half of this coveted event.