Atelier James

The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed to Generation Z had caught the interest of others alike. So what about TikTok made it soar in popularity and how ...

The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change the brand’s positioning from being just a space exploration organisation to being a broader problem-solving organisation that brings tangible deliverables ...

We're proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the 'Best Overall Visual Identity' for ADSB, an award presented by the judges to the one rebranding entry that scored the highest points overall. In addition, we took home an award in each of the categories entered, including Gold in the ...

James wishes everyone a Happy Diwali! Diwali is the “festival of lights” in India and here's the story behind the festivity and celebration. Renowned King Janaka from the Hindu mythology had once asked a sage the source of light for people when the sun set. The sage's reply to this was, "fire", a response that seemed too obvious to the King, but later goes on to unfold greater meaning in one of ...

Just 10 days away, the Pepsi IPL has created much anticipated frenzy, excitement and buzz in the UAE. For those unfamiliar with this event, IPL refers to the “Indian Premier League” and is a professional league for men’s Twenty20 cricket club. Although only Indian clubs compete at this annual event, each team boasts international cricketers from around the world; making it one the most-watched cricket events in the world! In fact, in 2010, the IPL matches were the first sporting event to be broadcasted on YouTube around the world.

 Not a surprise then that the UAE, more particularly Dubai, is hosting the first half of this coveted event.

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