In recent years it’s been a surge of established brands who have [temporarily] taken their designs back to the ‘good old days’. An example of just that is Pepsi who is currently celebrating its 120th anniversary worldwide by bringing back limited editions of Pepsi cans with designs last seen decades ago. In a clever move, the soft drink giant taps into its rich heritage while reminding its audience that Pepsi ...
If you’ve ever played a video game on your Playstation, Xbox, Nintendo, PC, Mac, mobile…you name it, you will certainly have been exposed to fictional brands. Real world product/brand placements in games are increasing, but if it comes across as forced or awkward it won’t be well received by the player. This was the case when the action-adventure game Uncharted 3 known for the jungle and temple exploring character Drake ...
Let’s say you only have a couple of days in a new country and you want to get the flavor of the place and experience some local culture…what’s the first thing you’re going out of your way to see? Are you heading straight from the airport to the Eiffel Tower, Taj Mahal or the Colosseum? Of course by all means, when in Rome, do as the rest of the tourists ...
Imagine, after that stressful day at work you’re finally ready for a relaxing bath with your new favorite cup of herbal tea. The bath salt has colored the water in a purple hue, the temperature of the water feels just right, the tea tastes great and the subtle sound of the burning candle is very soothing. Ever since you came back from your last holiday you’ve made this into a ...