Corporate Identity matters – especially on banknotes.

Corporate identity matters especially on banknotes

Banknotes are the pride of a nation, a sign of wealth and prosperity, a subtle branding device and maybe even a nation-building tool. And like everything else that  emerges from a creative design and production process, the big picture is one thing, getting the small detail right is another.

So imagine the anguish, the witch-hunt and the potential for satire when it was announced that according to botanists ‘Canada’s new plastic banknotes feature Norway maple leaves, instead of the Canadian sugar maple leaf’.

To add insult to injury the new polymer banknotes appear not to work in many vending machines. Enough to get an agency fired? You bet!

So hold onto those banknotes. They’re a one off masterpiece from Canada’s Central Bank.

Go Canada!