Insights

Latest posts on our design life, thoughts, observations and comments on life in the Middle East and Europe.

Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable: along with changing the word mark, Burberry has dropped the Equestrian Knight symbol that was exclusive to the brand and signified ...

One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are getting in on the action in the hope of attracting people with disposable income to their destination. The destination brands who ...

Innovation and dedication, progress and passion: The World Expo stands for the pinnacle of human advancements. Every five years for six months at a time the world turns its attention to the globe’s largest meeting place — bringing together the 170 member countries, their pavilions and ideas into one location. The first world exposition took place in London as early as 1851 with another 32 to follow over the next 16 ...

We're proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the 'Best Overall Visual Identity' for ADSB, an award presented by the judges to the one rebranding entry that scored the highest points overall. In addition, we took home an award in each of the categories entered, including Gold in the ...

In recent years it’s been a surge of established brands who have [temporarily] taken their designs back to the ‘good old days’. An example of just that is Pepsi who is currently celebrating its 120th anniversary worldwide by bringing back limited editions of Pepsi cans with designs last seen decades ago. In a clever move, the soft drink giant taps into its rich heritage while reminding its audience that Pepsi ...

If you’ve ever played a video game on your Playstation, Xbox, Nintendo, PC, Mac, mobile…you name it, you will certainly have been exposed to fictional brands. Real world product/brand placements in games are increasing, but if it comes across as forced or awkward it won’t be well received by the player. This was the case when the action-adventure game Uncharted 3 known for the jungle and temple exploring character Drake ...

Let’s say you only have a couple of days in a new country and you want to get the flavor of the place and experience some local culture…what’s the first thing you’re going out of your way to see? Are you heading straight from the airport to the Eiffel Tower, Taj Mahal or the Colosseum? Of course by all means, when in Rome, do as the rest of the tourists ...

Imagine, after that stressful day at work you’re finally ready for a relaxing bath with your new favorite cup of herbal tea. The bath salt has colored the water in a purple hue, the temperature of the water feels just right, the tea tastes great and the subtle sound of the burning candle is very soothing. Ever since you came back from your last holiday you’ve made this into a ...

James wishes everyone a Happy Diwali! Diwali is the “festival of lights” in India and here's the story behind the festivity and celebration. Renowned King Janaka from the Hindu mythology had once asked a sage the source of light for people when the sun set. The sage's reply to this was, "fire", a response that seemed too obvious to the King, but later goes on to unfold greater meaning in one of ...

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