Insights

Latest posts on our design life, thoughts, observations and comments on life in the Middle East and Europe.

In the last few months, we’ve seen a different view of our world with the pandemic impacting economies, industries and stocks globally. Tech companies in particular have emerged winners by leaning on future market growth trends such as remote work, entrepreneurship, and e-commerce. However, while tech brands have seen a boom, automotive brands have been in a state of a flux; compelling carmakers to pivot to new business models. From ...

The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed to Generation Z had caught the interest of others alike. So what about TikTok made it soar in popularity and how ...

The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change the brand’s positioning from being just a space exploration organisation to being a broader problem-solving organisation that brings tangible deliverables ...

We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again — the second year we participated — particularly, as this year, as informed by the organisers, saw a 70% increase in ...

Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable: along with changing the word mark, Burberry has dropped the Equestrian Knight symbol that was exclusive to the brand and signified ...

One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are getting in on the action in the hope of attracting people with disposable income to their destination. The destination brands who ...

Innovation and dedication, progress and passion: The World Expo stands for the pinnacle of human advancements. Every five years for six months at a time the world turns its attention to the globe’s largest meeting place — bringing together the 170 member countries, their pavilions and ideas into one location. The first world exposition took place in London as early as 1851 with another 32 to follow over the next 16 ...

We're proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the 'Best Overall Visual Identity' for ADSB, an award presented by the judges to the one rebranding entry that scored the highest points overall. In addition, we took home an award in each of the categories entered, including Gold in the ...

In recent years it’s been a surge of established brands who have [temporarily] taken their designs back to the ‘good old days’. An example of just that is Pepsi who is currently celebrating its 120th anniversary worldwide by bringing back limited editions of Pepsi cans with designs last seen decades ago. In a clever move, the soft drink giant taps into its rich heritage while reminding its audience that Pepsi ...

We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: 'Best Visual Identity from the Engineering and Manufacturing Sector' and 'Best Visual Identity from the Education Sector'. Our fingers are crossed and we look ...

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