Insights

Latest posts on our design life, thoughts, observations and comments on life in the Middle East and Europe.

Posted at 13:28h in Art, Business, Design, Insights, Our View
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Outside the world of Brand Extensions and Category Extensions is the much-heralded world of Brand Collaborations or Co-Branding. Brand Collaborations are mutually beneficial partnerships where companies, often with complementary resources, come together to diversify their audience and widen their appeal. Most of the recent brand collaborations have been all about bringing together fan base; as at their easiest interactions, engaging with partner brand’s consumers have enabled companies to double their target ...

Posted at 16:50h in Business, Design
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Spring brings with it change, growth, and new beginnings. In that vein and as we progress into 2021 with new ways of working, we’re pleased to announce that we’ve expanded our network with an office in twofour54, Abu Dhabi. Translating insight into brand strategy and subsequently strategy into design and digital deliverables, we continue to support our existing and new clients in the capital with branding, creative and digital opportunities. We ...

Posted at 09:55h in Art, Business, Design, Insights, Our View
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An evolutionary identity in these present times would be Pfizer’s new brand identity. After 171 years, the brand’s evolution happens to be at a time where there’s an extraordinary focus on science and patient dedication. Arriving at a new era, Pfizer’s brand aspirations go beyond just being seen as a company that treats diseases; but more as one that prevents and cures diseases. A transformation of the brand legacy, one that ...

Posted at 11:00h in Business, Insights, Our View, Life Style
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We are elated to announce that James won three awards at the Transform Awards MEA 2020: Gold — Best corporate rebrand following a merger or acquisition for Sanad, a Mubadala company Silver — Best visual identity from the financial services sector for Deem Financial Solutions Bronze — Best visual identity from the engineering and manufacturing sector for Sanad, a Mubadala company For both brands James created comprehensive brand strategic platforms, designed ...

Posted at 10:34h in Business, Insights, Our View, Life Style
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In the last few months, we’ve seen a different view of our world with the pandemic impacting economies, industries and stocks globally. Tech companies in particular have emerged winners by leaning on future market growth trends such as remote work, entrepreneurship, and e-commerce. However, while tech brands have seen a boom, automotive brands have been in a state of a flux; compelling carmakers to pivot to new business models. From ...

Posted at 10:20h in Business, Insights, Our View, Life Style
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The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed to Generation Z had caught the interest of others alike. So what about TikTok made it soar in popularity and how ...

Posted at 12:28h in Art, Business, Design, Insights, Our View, Life Style
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The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change the brand’s positioning from being just a space exploration organisation to being a broader problem-solving organisation that brings tangible deliverables ...

Posted at 17:00h in Art, Business, Design, Insights, Our View
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We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again — the second year we participated — particularly, as this year, as informed by the organisers, saw a 70% increase in ...

Posted at 08:10h in Design
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Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable: along with changing the word mark, Burberry has dropped the Equestrian Knight symbol that was exclusive to the brand and signified ...

Posted at 04:38h in Design
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One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are getting in on the action in the hope of attracting people with disposable income to their destination. The destination brands who ...

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