Banknotes are the pride of a nation, a sign of wealth and prosperity, a subtle branding device and maybe even a nation-building tool. And like everything else that emerges from a creative design and production process, the big picture is one thing, getting the small detail right is another.
How much does the right brandmark do for you? A lot, we’d say.
Surrounded by hundreds of “designs” nowadays, there are only a few that manage to leave an impression – one, in recent times, being the logo of the city of Melbourne.
Art and culture enthusiasts in Dubai attended Art Night for the fourth time this year at the ever-popular Gate Village in DIFC. Like its past seasons, the event this time too successfully showcased some of the best works in art and mixed media.
They say it is the little things in life that make it worthwhile – today, unlike most days, I was not battling the metro rush hour and managed to get a seat on my way to work. With my Ipod playing my favorite tunes I assumed today’s commute would be relaxing and picturesque – but I was in for a surprise.
“Hands Free Touch Screen” – boggles your mind doesn’t it? Sitting in the audience at the Dubai Lynx Festival, 2012, I too wondered what Mr. Tom Eslinger, Creative Directive at Saatchi & Saatchi Worldwide, had in store for us as he pulled up his presentation titled “Hands Free Touch Screen”. What he spoke about from thereon was undoubtedly one of the most intriguing things I’d ever come across.