Brand Audit

Mubadala Aerospace’s revised strategic focus brought together its businesses Sanad Aero, a leading aviation leasing entity, and TS&S Aerospace, an aircraft engine MRO service provider, to create Sanad, an Integrated Service Provider that is the first of its kind in the region. The two Mubadala-owned aerospace brands, Sanad Aero and TS&S Aerospace, were distinct but linked. Sanad Aero is an aviation-focused financing provider that focused on airlines that that are at ...

A worldwide shortage of pilots combined with a growing fleet size, Emirates Airline had a challenge at hand. As such Emirates launched Emirates Flight Training Academy (EFTA), a purpose-built learning facility dedicated to training the pilots of tomorrow. The brief was to develop the new EFTA brand, from strategic inception of idea to final creative executions. This included developing the new brand’s positioning platform, crafting its unique visual language and comprehensive ...

For over two decades Abu Dhabi Ship Building (ADSB) has been the partner of choice for the UAE Navy, playing a major role in increasing the nation’s naval defence capabilities. Gradually over the last years, ADSB shifted its business strategy from solely building naval ships to expanding into areas such as oil & gas, marine support services and commercial shipbuilding. An UAE success story, ADSB turned over a remarkable USD ...

Muscat Eye Laser Center is a well established clinic in Muscat, Oman with a wide multi-cultural client base comprising of Omanis, expatriates and medical tourists. Word of mouth was the primary factor towards customer decisions. Muscat Eye Laser Center’s objective was to build a strong local brand prior to expanding its clinic operations in Oman hence a re-branding programme was required. ...

Abu Dhabi Telemedicine Centre (ADTC) provides high quality medical advice and treatment from doctors who diagnose and treat via the telephone. It is located in Abu Dhabi in the United Arab Emirates (UAE) and is part of Mubadala’s healthcare network. Telemedicine service is new in the UAE market hence the objective of the branding program was to build a relevant, motivating and trusted healthcare brand that would educate the target ...

Darwish Holding is a third generation Qatari trading family operating a renowned company, previously named ‘Bader Darwish & Partners’, across the MENA region with business interests in retail, construction, investments, technology and real estate. Our aim was to coherently articulate the holding company’s brand architecture with a new positioning, brand identity and design system. ...

Gulf Healthcare International is a Dubai based Healthcare group that invests in healthcare across the region with a portfolio of laboratories and private clinics in the GCC. To meet Gulf Healthcare International’s ambitious expansion plans to grow through acquisitions and joint ventures a strategic branding programme was crucial. The objective was to come up with a solution for a diverse healthcare portfolio allowing a flexibility that would accommodate future expansions ...

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