Brand Identity

Mubadala Aerospace’s revised strategic focus brought together its businesses Sanad Aero, a leading aviation leasing entity, and TS&S Aerospace, an aircraft engine MRO service provider, to create Sanad, an Integrated Service Provider that is the first of its kind in the region. The two Mubadala-owned aerospace brands, Sanad Aero and TS&S Aerospace, were distinct but linked. Sanad Aero is an aviation-focused financing provider that focused on airlines that that are at ...

For over two decades Abu Dhabi Ship Building (ADSB) has been the partner of choice for the UAE Navy, playing a major role in increasing the nation’s naval defence capabilities. Gradually over the last years, ADSB shifted its business strategy from solely building naval ships to expanding into areas such as oil & gas, marine support services and commercial shipbuilding. An UAE success story, ADSB turned over a remarkable USD ...

Modern Home had operated in Doha for over three generations achieving an iconic status amongst Qataris. However, due to the changing needs of Qatar, increasing competition in the retail industry and expanding range of sophisticated products offered at the store, the time was opportune for Modern Home to reposition itself; a decision that was also fuelled by qualitative research findings. Keeping in mind the brand’s history and loyal customer base, repositioning ...

The company formerly known as Mawashi liked things so much that the new name and retail brand design was adopted for both corporate and retail sides of its business. A bold step by a brave client! With ‘butchery’ and ‘supermarket’  fast becoming interchangeable terms and meat increasingly an impulse rather than a considered purchase,  the commoditisation of meat was identified as a critical strategic insight. ...

A new concept store offering cutting-edge high-street fashion in a unique industrial space needed a fitting name and identity design. Aspiring to be the new go-to brand for urban fashionistas, the store targeted millennials in particular; catering to their ever-evolving tastes and desire for new ideas and experiences. ...

Situated in West Bay within easy reach of Lusail City, Qatar’s ‘Future City’, the initial assignment was strategic in nature; naming and positioning a new 127,000 square metre lifestyle shopping centre with 53,000 square metres of retail space. A strategic positioning platform & detailed communications programme was required to engage prospective high value retail tenants as well as build and develop brand awareness from the ground up. ...

Muscat Eye Laser Center is a well established clinic in Muscat, Oman with a wide multi-cultural client base comprising of Omanis, expatriates and medical tourists. Word of mouth was the primary factor towards customer decisions. Muscat Eye Laser Center’s objective was to build a strong local brand prior to expanding its clinic operations in Oman hence a re-branding programme was required. ...

Darwish Holding is a third generation Qatari trading family operating a renowned company, previously named ‘Bader Darwish & Partners’, across the MENA region with business interests in retail, construction, investments, technology and real estate. Our aim was to coherently articulate the holding company’s brand architecture with a new positioning, brand identity and design system. ...

Having identified a gap in the jewellery market in the GCC our retail client wanted to launch a line of Parisian jewellery that targeted upper middle class women who aspired jewellery crafted by French artisans. ...

Gulf Healthcare International is a Dubai based Healthcare group that invests in healthcare across the region with a portfolio of laboratories and private clinics in the GCC. To meet Gulf Healthcare International’s ambitious expansion plans to grow through acquisitions and joint ventures a strategic branding programme was crucial. The objective was to come up with a solution for a diverse healthcare portfolio allowing a flexibility that would accommodate future expansions ...