A strong brand is instrumental in reinforcing a good reputation, encouraging loyalty, assuring quality, and reiterating positive perceptions. Brand associations and relationships are crucial for a brand’s success, and its name is one of the first introductions to the brand. Making it memorable and distinctive helps the brand stand out and connect emotionally with its consumers. Investing in a brand’s name is the first crucial step towards building positive associations and sustaining its success.
Mubadala Aerospace’s revised strategic focus brought together its businesses Sanad Aero, a leading aviation leasing entity, and TS&S Aerospace, an aircraft engine MRO service provider, to create Sanad, an Integrated Service Provider that is the first of its kind in the region. The two Mubadala-owned aerospace brands, Sanad Aero and TS&S Aerospace, were distinct but linked. Sanad Aero is an aviation-focused financing provider that focused on airlines that that are at ...
Modern Home had operated in Doha for over three generations achieving an iconic status amongst Qataris. However, due to the changing needs of Qatar, increasing competition in the retail industry and expanding range of sophisticated products offered at the store, the time was opportune for Modern Home to reposition itself; a decision that was also fuelled by qualitative research findings. Keeping in mind the brand’s history and loyal customer base, repositioning ...
The company formerly known as Mawashi liked things so much that the new name and retail brand design was adopted for both corporate and retail sides of its business. A bold step by a brave client! With ‘butchery’ and ‘supermarket’ fast becoming interchangeable terms and meat increasingly an impulse rather than a considered purchase, the commoditisation of meat was identified as a critical strategic insight. ...
A new concept store offering cutting-edge high-street fashion in a unique industrial space needed a fitting name and identity design. Aspiring to be the new go-to brand for urban fashionistas, the store targeted millennials in particular; catering to their ever-evolving tastes and desire for new ideas and experiences. ...
Situated in West Bay within easy reach of Lusail City, Qatar’s ‘Future City’, the initial assignment was strategic in nature; naming and positioning a new 127,000 square metre lifestyle shopping centre with 53,000 square metres of retail space. A strategic positioning platform & detailed communications programme was required to engage prospective high value retail tenants as well as build and develop brand awareness from the ground up. ...
Abu Dhabi Telemedicine Centre (ADTC) provides high quality medical advice and treatment from doctors who diagnose and treat via the telephone. It is located in Abu Dhabi in the United Arab Emirates (UAE) and is part of Mubadala’s healthcare network. Telemedicine service is new in the UAE market hence the objective of the branding program was to build a relevant, motivating and trusted healthcare brand that would educate the target ...
Gulf Healthcare International is a Dubai based Healthcare group that invests in healthcare across the region with a portfolio of laboratories and private clinics in the GCC. To meet Gulf Healthcare International’s ambitious expansion plans to grow through acquisitions and joint ventures a strategic branding programme was crucial. The objective was to come up with a solution for a diverse healthcare portfolio allowing a flexibility that would accommodate future expansions ...
ONIDCO, Oman National Investments Development Company, is a full-fledged Omani investment company that has been a principal investor in several major Omani companies, such as The Wave, Muscat, Octal Petrochemicals, Oman Investment Corporation, Takaful, amongst others. In addition, it has also invested in private equity and direct investment funds, with the sole objective of earning financial returns. ...
