Brand Strategy

Abu Dhabi Telemedicine Centre (ADTC) provides high quality medical advice and treatment from doctors who diagnose and treat via the telephone. It is located in Abu Dhabi in the United Arab Emirates (UAE) and is part of Mubadala’s healthcare network. Telemedicine service is new in the UAE market hence the objective of the branding program was to build a relevant, motivating and trusted healthcare brand that would educate the target ...

Darwish Holding is a third generation Qatari trading family operating a renowned company, previously named ‘Bader Darwish & Partners’, across the MENA region with business interests in retail, construction, investments, technology and real estate. Our aim was to coherently articulate the holding company’s brand architecture with a new positioning, brand identity and design system. ...

Emirates Dubai Headquarters is also home to the Emirates flight crew processing centre where hundreds of crew use the facility every day for briefings, boarding flights and debriefing when returning. The project points the way to wonderful agency/client collaboration and team effort to deliver a stunning masterpiece of  visual communication. ...

Gulf Healthcare International is a Dubai based Healthcare group that invests in healthcare across the region with a portfolio of laboratories and private clinics in the GCC. To meet Gulf Healthcare International’s ambitious expansion plans to grow through acquisitions and joint ventures a strategic branding programme was crucial. The objective was to come up with a solution for a diverse healthcare portfolio allowing a flexibility that would accommodate future expansions ...

ONIDCO, Oman National Investments Development Company, is a full-fledged Omani investment company that  has been a principal investor in several major Omani companies, such as The Wave, Muscat, Octal Petrochemicals,  Oman Investment Corporation, Takaful, amongst others. In addition, it has also invested in private equity and direct investment funds, with the sole objective of earning financial returns. ...