Mubadala Aerospace’s revised strategic focus brought together its businesses Sanad Aero, a leading aviation leasing entity, and TS&S Aerospace, an aircraft engine MRO service provider, to create Sanad, an Integrated Service Provider that is the first of its kind in the region. The two Mubadala-owned aerospace brands, Sanad Aero and TS&S Aerospace, were distinct but linked. Sanad Aero is an aviation-focused financing provider that focused on airlines that that are at ...
A worldwide shortage of pilots combined with a growing fleet size, Emirates Airline had a challenge at hand. As such Emirates launched Emirates Flight Training Academy (EFTA), a purpose-built learning facility dedicated to training the pilots of tomorrow. The brief was to develop the new EFTA brand, from strategic inception of idea to final creative executions. This included developing the new brand’s positioning platform, crafting its unique visual language and comprehensive ...
For over two decades Abu Dhabi Ship Building (ADSB) has been the partner of choice for the UAE Navy, playing a major role in increasing the nation’s naval defence capabilities. Gradually over the last years, ADSB shifted its business strategy from solely building naval ships to expanding into areas such as oil & gas, marine support services and commercial shipbuilding. An UAE success story, ADSB turned over a remarkable USD ...
The company formerly known as Mawashi liked things so much that the new name and retail brand design was adopted for both corporate and retail sides of its business. A bold step by a brave client! With ‘butchery’ and ‘supermarket’ fast becoming interchangeable terms and meat increasingly an impulse rather than a considered purchase, the commoditisation of meat was identified as a critical strategic insight. ...