Based on the brand strategy we explored options of what would represent the acronym of ADSB and how that could be executed to a wider service offering than just shipbuilding. Looking at what could be more than > symbolising the business we created a strong visual wordmark representing maritime services.
The identity is a simple yet responsive intelligent identity system. The lettering in our logotype has been specifically created to represent the human interaction of the skilled engineering and craftsmanship in the shipyard. We developed a flexible identity system that caters for every need.
The deep blue colour used in the identity represents ocean maritime and attributes to confidence, reliability and trust, while the grey represents maturity, steel and security.
The identity is rooted in credibility. The blue container — the beyond box — acts as a visual transmitter with the power to influence messaging from the letter “B” for “Beyond” to the imagery and service icons that we developed.
To capture the colourful spirit of ADSB, its shipyard, services and excelling employees, we conducted a 3-day photoshoot followed by a 3-day videoshoot resulting in an impressive image library and a captivating corporate video. We also developed ADSB’s new website giving the company an on-brand, responsive and easy to navigate digital platform for all of its current and future stakeholders.