Taking the brand essence in a visual space we designed an identity system that reflected how data connects us to businesses, to our personal needs and to each other. Crafted with an underlying geometry, the brand mark is a fresh expression of data’s fluidity and connection. Accompanying the brand mark is a distinguishable brand asset suite of brand colours, visual language and crops, typography, grids, and art directed and shot photography; proprietary tools that enable Khazna to create unique, ownable, and distinctive brand collateral, campaigns, and advertisements today, and in the future.
Launching the new brand on its 10th anniversary in June 2022, Khazna received positive reception from all stakeholders, from employees to customers to shareholders. Since the rebrand, Khazna entered two significant partnerships with companies at home and abroad. Accompanying the rebrand, Khazna also continues to expand its reach. In addition to its 12 operational data centers, Khazna has 13 data centers under construction that together will supply 300+MW capacity by 2023. An ambition that is very much supported by and aligned to the new brand.