Situated in West Bay within easy reach of Lusail City, Qatar’s ‘Future City’, the initial assignment was strategic in nature; naming and positioning a new 127,000 square metre lifestyle shopping centre with 53,000 square metres of retail space. A strategic positioning platform & detailed communications programme was required to engage prospective high value retail tenants as well as build and develop brand awareness from the ground up.
Air, water and light inspired both the strategy and design for a brand that is inspired by the celebration of life meeting retail.
Lagoona Mall was born with James Branding responsible for creating, brand proposition, identity and initial communications.
After name generation the first task was to design a visual identity to drive the development in early construction phases and beyond. An identity to convey the brand’s personality in Arabic and English reflecting harmony and the seamless fusion of nature and retail was created.
Executed within the double OO rings of the Lagoona word mark, the turquoise marine tones express the life and contemporary nature of the brand, creating a contemporary symbolized word mark underpinned with the strap line ‘Elements of Life’.
A high end luxury design to emphasize the elements of life, air, water, earth and light placing the essence of Lagoona at the heart of aspirational and emotionally driven communications.
Since launching the brand, James Branding has worked on several photo shoot led ad campaigns for Lagoona Mall. From developing creative story boards to selecting models, James Branding has meticulously art directed photo shoots that reflect the many experiences – fashion, dining, entertainment – Lagoona Mall offers.
Brand Naming
Brand Strategy
Positioning
Brand Identity
Corporate Communications Suite
Copywriting
Corporate Brochure
Visual Tone of Voice
Brand Guidelines
Brand Book
Brand Imagery
Interactive Development
