The creative idea captured the core concept of hard work, passion, strength and energy of the teams and reflects the Arabic origins of MOCA. The crucial design feature developed in the book comprised of layers of Arabic calligraphy that form an artistic and very striking design pattern. The layering of the calligraphy is meant to reflect the in-depth thinking, energy of the teams, initiatives and actions that drove MOCA’s success. The Arabic words and lines in the calligraphic pattern are content from the achievement book, comprising of values, actions and information about the programme. Hues and tones of different gold were used to symbolize wisdom, prosperity and positive change for the communities. The entire book has a contemporary design style combined with striking Arabic calligraphy patterns, which reflects modernity and progressiveness.