Watches & Jewellery

Creating Timeless Designs

About This Project

The Doha Jewellery and Watches Exhibition is a yearly event attracting renowned international brands to an exhibit of the latest trends and designs by the world’s foremost artisans in watches, jewellery and precious stones. Annually since 2010, James has crafted 51 East’s digital and printed brand touchpoints to reflect the grand stature of the event, given out to the thousands of spectators visiting the international show each year.

Keeping up with the times with the annual W&J brochures

Strategic

The exhibition is a celebration of creativity, innovation and craftsmanship which we are matching with an annual luxury brochure, capturing the premium quality and glamour in both layout and print style.

Creative Solution

Beautifully photographed product imagery, superb copy and finely crafted typography make the most exclusive collections from internationally renowned watch makers and diamond jewellers the heroes of every single page. It’s a feast of luxury showing e.g. Rolex, Armand Nicolet, Erwin Sattler, Faberge, Fitzroy, H. Moser & Cie, Boucheron, Diamanti, Guy Laroche, Pasquale Bruni, Tiris and more.

Project Summary

Positioning

Visual Tone of Voice

Copywriting

Brand Imagery

Corporate Brochure