1. THE STRENGTH OF A BRAND NAME
A strong brand is instrumental in reinforcing a good reputation, encouraging loyalty, assuring quality, and reiterating positive perceptions. Brand associations and relationships are crucial for a brand’s success, and its name is one of the ﬁrst introductions to the brand. Making it memorable and distinctive helps the brand stand out and connect emotionally with its consumers. Investing in a brand’s name is the ﬁrst crucial step towards building positive associations and sustaining its success.