A Brand that is authentic, passionate, modern and a fighter determined to stand out from the rest.
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.
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Its collaboration with actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real. Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest.
As you look at her own career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’
JLo quite possibly the most attractive brand endorsee in the world.