About This Project
Abu Dhabi Telemedicine Centre (ADTC) provides high quality medical advice and treatment from doctors who diagnose and treat via the telephone. It is located in Abu Dhabi in the United Arab Emirates (UAE) and is part of Mubadala’s healthcare network. Telemedicine service is new in the UAE market hence the objective of the branding program was to build a relevant, motivating and trusted healthcare brand that would educate the target audience on the service and change deep-seated conventional perceptions of how quality healthcare is accessed.