Brand Architecture

Mubadala Aerospace’s revised strategic focus brought together its businesses Sanad Aero, a leading aviation leasing entity, and TS&S Aerospace, an aircraft engine MRO service provider, to create Sanad, an Integrated Service Provider that is the first of its kind in the region. The two Mubadala-owned aerospace brands, Sanad Aero and TS&S Aerospace, were distinct but linked. Sanad Aero is an aviation-focused financing provider that focused on airlines that that are at ...

Gulf Healthcare International is a Dubai based Healthcare group that invests in healthcare across the region with a portfolio of laboratories and private clinics in the GCC. To meet Gulf Healthcare International’s ambitious expansion plans to grow through acquisitions and joint ventures a strategic branding programme was crucial. The objective was to come up with a solution for a diverse healthcare portfolio allowing a flexibility that would accommodate future expansions ...

ONIDCO, Oman National Investments Development Company, is a full-fledged Omani investment company that  has been a principal investor in several major Omani companies, such as The Wave, Muscat, Octal Petrochemicals,  Oman Investment Corporation, Takaful, amongst others. In addition, it has also invested in private equity and direct investment funds, with the sole objective of earning financial returns. ...