About This Project
A worldwide shortage of pilots combined with a growing fleet size, Emirates Airline had a challenge at hand. As such Emirates launched Emirates Flight Training Academy (EFTA), a purpose-built learning facility dedicated to training the pilots of tomorrow.
The brief was to develop the new EFTA brand, from strategic inception of idea to final creative executions. This included developing the new brand’s positioning platform, crafting its unique visual language and comprehensive guidelines and lastly, branding its environment as an inspiring journey throughout the academy, from the atrium to auditorium, classrooms to corridors, receptions to residential blocks.