Copywriting

Mubadala Aerospace’s revised strategic focus brought together its businesses Sanad Aero, a leading aviation leasing entity, and TS&S Aerospace, an aircraft engine MRO service provider, to create Sanad, an Integrated Service Provider that is the first of its kind in the region. The two Mubadala-owned aerospace brands, Sanad Aero and TS&S Aerospace, were distinct but linked. Sanad Aero is an aviation-focused financing provider that focused on airlines that that are at ...

A worldwide shortage of pilots combined with a growing fleet size, Emirates Airline had a challenge at hand. As such Emirates launched Emirates Flight Training Academy (EFTA), a purpose-built learning facility dedicated to training the pilots of tomorrow. The brief was to develop the new EFTA brand, from strategic inception of idea to final creative executions. This included developing the new brand’s positioning platform, crafting its unique visual language and comprehensive ...

Modern Home had operated in Doha for over three generations achieving an iconic status amongst Qataris. However, due to the changing needs of Qatar, increasing competition in the retail industry and expanding range of sophisticated products offered at the store, the time was opportune for Modern Home to reposition itself; a decision that was also fuelled by qualitative research findings. Keeping in mind the brand’s history and loyal customer base, repositioning ...

Situated in West Bay within easy reach of Lusail City, Qatar’s ‘Future City’, the initial assignment was strategic in nature; naming and positioning a new 127,000 square metre lifestyle shopping centre with 53,000 square metres of retail space. A strategic positioning platform & detailed communications programme was required to engage prospective high value retail tenants as well as build and develop brand awareness from the ground up. ...

The Doha Jewellery and Watches Exhibition is a yearly event attracting renowned international brands to an exhibit of the latest trends and designs by the world’s foremost artisans in watches, jewellery and precious stones. Annually since 2010, James has crafted 51 East's digital and printed brand touchpoints to reflect the grand stature of the event, given out to the thousands of spectators visiting the international show each year. ...

Emirates Dubai Headquarters is also home to the Emirates flight crew processing centre where hundreds of crew use the facility every day for briefings, boarding flights and debriefing when returning. The project points the way to wonderful agency/client collaboration and team effort to deliver a stunning masterpiece of  visual communication. ...

The UAE government requested James Branding Strategy & Design Consultancy to create an achievement book to celebrate and convey the achievements of The Ministry of Cabinet Affairs (MOCA). The requirement was to design an insightful book that would inspire and capture the most important accomplishments delivered by the ministry and the United Arab Emirates Government. ...

ONIDCO, Oman National Investments Development Company, is a full-fledged Omani investment company that  has been a principal investor in several major Omani companies, such as The Wave, Muscat, Octal Petrochemicals,  Oman Investment Corporation, Takaful, amongst others. In addition, it has also invested in private equity and direct investment funds, with the sole objective of earning financial returns. ...

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