Design

Posted at 13:28h in Art, Business, Design, Insights, Our View
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Outside the world of Brand Extensions and Category Extensions is the much-heralded world of Brand Collaborations or Co-Branding. Brand Collaborations are mutually beneficial partnerships where companies, often with complementary resources, come together to diversify their audience and widen their appeal. Most of the recent brand collaborations have been all about bringing together fan base; as at their easiest interactions, engaging with partner brand’s consumers have enabled companies to double their target ...

Posted at 16:50h in Business, Design
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Spring brings with it change, growth, and new beginnings. In that vein and as we progress into 2021 with new ways of working, we’re pleased to announce that we’ve expanded our network with an office in twofour54, Abu Dhabi. Translating insight into brand strategy and subsequently strategy into design and digital deliverables, we continue to support our existing and new clients in the capital with branding, creative and digital opportunities. We ...

Posted at 09:55h in Art, Business, Design, Insights, Our View
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An evolutionary identity in these present times would be Pfizer’s new brand identity. After 171 years, the brand’s evolution happens to be at a time where there’s an extraordinary focus on science and patient dedication. Arriving at a new era, Pfizer’s brand aspirations go beyond just being seen as a company that treats diseases; but more as one that prevents and cures diseases. A transformation of the brand legacy, one that ...

Posted at 12:28h in Art, Business, Design, Insights, Our View, Life Style
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The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change the brand’s positioning from being just a space exploration organisation to being a broader problem-solving organisation that brings tangible deliverables ...

Posted at 17:00h in Art, Business, Design, Insights, Our View
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We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again — the second year we participated — particularly, as this year, as informed by the organisers, saw a 70% increase in ...

Posted at 08:10h in Design
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Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable: along with changing the word mark, Burberry has dropped the Equestrian Knight symbol that was exclusive to the brand and signified ...

Posted at 04:38h in Design
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One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are getting in on the action in the hope of attracting people with disposable income to their destination. The destination brands who ...

Posted at 05:31h in Design
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Innovation and dedication, progress and passion: The World Expo stands for the pinnacle of human advancements. Every five years for six months at a time the world turns its attention to the globe’s largest meeting place — bringing together the 170 member countries, their pavilions and ideas into one location. The first world exposition took place in London as early as 1851 with another 32 to follow over the next 16 ...

Posted at 07:41h in Business, Design, Insights
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We're proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the 'Best Overall Visual Identity' for ADSB, an award presented by the judges to the one rebranding entry that scored the highest points overall. In addition, we took home an award in each of the categories entered, including Gold in the ...

Posted at 16:36h in Art, Business, Design, Insights, Our View
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We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: 'Best Visual Identity from the Engineering and Manufacturing Sector' and 'Best Visual Identity from the Education Sector'. Our fingers are crossed and we look ...