Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable: along with changing the word mark, Burberry has dropped the Equestrian Knight symbol that was exclusive to the brand and signified ...

One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are getting in on the action in the hope of attracting people with disposable income to their destination. The destination brands who ...

Innovation and dedication, progress and passion: The World Expo stands for the pinnacle of human advancements. Every five years for six months at a time the world turns its attention to the globe’s largest meeting place — bringing together the 170 member countries, their pavilions and ideas into one location. The first world exposition took place in London as early as 1851 with another 32 to follow over the next 16 ...

The retail market today is a highly competitive and fast moving, online shopping has changed consumer culture and is a significant threat to traditional bricks and mortar-shops. Customers are enjoying the convenience of sitting at home and having access to fashion and goods from all over the world at discounted prices. This space is becoming highly competitive and online retail brands require focusing on building a strong and unique brand presence, to differentiate themselves from competitors and encourage long-term customer loyalty. We have the obvious big success stories of online business and brands such as Amazon and Net – A –Porter.

According to Wikipedia, “sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound“.

In today’s saturated markets, the process and methodology through which we communicate brands requires constant innovation and evolvement, methods of reaching out to consumers are required to make the brands stand out and communicate effectively. Retail brands have taken efforts and investments in building environments and spaces that inspire and encourage pleasant customer experiences.

Oscar Wilde famously said “Youth is wasted on the young.” Today’s market research, however, suggests otherwise…and companies are sitting up and taking notice.

Kids are an incredibly influential consumer group having both a direct and an indirect impact on a wide range of product categories. Over the past few decades this power has been extended by the principle of “family democracy”, where parents now actively encourage the involvement of kids in brand decision making, whether it be for lunchbox snacks, technology or the family holiday.

Amazon CEO, Jeff Bezos once famously said, “Your brand is what they say about you when you’ve left the room”; ‘they’ in which case can be your customers, your competitors, your stakeholders, and – an important but easily forgotten category – your employees.

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