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According to Wikipedia, “sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound“.

In today’s saturated markets, the process and methodology through which we communicate brands requires constant innovation and evolvement, methods of reaching out to consumers are required to make the brands stand out and communicate effectively. Retail brands have taken efforts and investments in building environments and spaces that inspire and encourage pleasant customer experiences.

Last week wasn’t the first time Uruguay’s Suarez made headlines for biting an opponent team player. Last week, however, was most definitely when Suarez’s infamous bite gave the FIFA world cup its major social media moment.  Jumping on to the ‘real-time marketing’ (RTM) bandwagon, several brands capitalized on the ‘bite’ to market their products. 

Oscar Wilde famously said “Youth is wasted on the young.” Today’s market research, however, suggests otherwise…and companies are sitting up and taking notice.

Kids are an incredibly influential consumer group having both a direct and an indirect impact on a wide range of product categories. Over the past few decades this power has been extended by the principle of “family democracy”, where parents now actively encourage the involvement of kids in brand decision making, whether it be for lunchbox snacks, technology or the family holiday.

Colours are a language of their own; in every day life and in visual communication, they are one of the first things we register when we are assessing anything. They evoke emotions and have psychological properties that instantly trigger various thoughts, memories and associations for people, environments and events.

Art, design and music have always been an a representation of how a culture expresses attitudes and emotions of the time: this expression is represented in forms of design. For example, the 70s recession brought earthy colors, environmental movement into the design. In the 80’s, we see an explosion of vibrant colours with the economic upturn and MTV’s influence on spreading pop music. In the 90’s, we see grunge and graffiti style. The 00’s, we see the influence of the technology revolution and minimalism, individualism and globalisation.

Just 10 days away, the Pepsi IPL has created much anticipated frenzy, excitement and buzz in the UAE. For those unfamiliar with this event, IPL refers to the “Indian Premier League” and is a professional league for men’s Twenty20 cricket club. Although only Indian clubs compete at this annual event, each team boasts international cricketers from around the world; making it one the most-watched cricket events in the world! In fact, in 2010, the IPL matches were the first sporting event to be broadcasted on YouTube around the world.

 Not a surprise then that the UAE, more particularly Dubai, is hosting the first half of this coveted event.

Success in any activity requires the right ingredients and basic fundamentals. Winning a sports championship requires skill and years of practice, baking requires the right mix of ingredients, - similarly a business requires the basic fundamentals to start, grow and establish a presence in the market. A strategic business plan, clear goals and a robust brand from day one are certainly key ingredients towards a strong foundation and success for any large or small business.

error: © James Branding