Insights

Latest posts on our design life, thoughts, observations and comments on life in the Middle East and Europe.

Posted at 08:52h in On Brand
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Chanel, one of fashion’s most iconic houses that once only specialized in fine apparel and accessories, today specializes in cosmetics & fragrances alike. Similarly, Ralph Lauren that once only specialized in apparel now also offers linens, beddings and home accessories. In other words, extending from their “core” product offering, these brands ventured into new product categories under the same brand name. Seeming like quite the simple approach, other brands too, such as Ferrari with its caps and perfumes or Mont Blanc with its wallets and belts, adopted this technique, but with little success – why so?

Posted at 00:00h in Art, Design, Our View
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According to Wikipedia, “sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound“.

Posted at 23:59h in Design, Our View, Life Style
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In today’s saturated markets, the process and methodology through which we communicate brands requires constant innovation and evolvement, methods of reaching out to consumers are required to make the brands stand out and communicate effectively. Retail brands have taken efforts and investments in building environments and spaces that inspire and encourage pleasant customer experiences.

Posted at 05:57h in Our View
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Last week wasn’t the first time Uruguay’s Suarez made headlines for biting an opponent team player. Last week, however, was most definitely when Suarez’s infamous bite gave the FIFA world cup its major social media moment.  Jumping on to the ‘real-time marketing’ (RTM) bandwagon, several brands capitalized on the ‘bite’ to market their products. 

Posted at 12:22h in Design, Our View
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Oscar Wilde famously said “Youth is wasted on the young.” Today’s market research, however, suggests otherwise…and companies are sitting up and taking notice.

Kids are an incredibly influential consumer group having both a direct and an indirect impact on a wide range of product categories. Over the past few decades this power has been extended by the principle of “family democracy”, where parents now actively encourage the involvement of kids in brand decision making, whether it be for lunchbox snacks, technology or the family holiday.

Posted at 09:03h in Design
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Amazon CEO, Jeff Bezos once famously said, “Your brand is what they say about you when you’ve left the room”; ‘they’ in which case can be your customers, your competitors, your stakeholders, and – an important but easily forgotten category – your employees.

Posted at 05:20h in Design
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Countries, cities and holiday destinations require to successfully build a memorable brand for themselves to make an impact on and influence their audience’s perceptions. They compete at a global level for tourism income, resources and business. Some of the most memorable brands and advertising campaigns have been for travel and city destinations.

Posted at 05:32h in Design
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It’s been 10 years since Facebook launched, and whilst we’ve seen many design and development changes, the one concern that has remained constant is its invasion of people’s privacy. It is no secret that the tech giant’s key revenue generator is targeted advertising, possible solely via the large volume of personal data it possesses. Continually under such privacy-related duress, it interesting to learn about a new feature released just a few days ago – ‘Nearby Friends’.